Privacy Policy
Last updated: January 2026
waterwebconsortium.com ("we", "us", "our") is an affiliate website providing reviews and comparisons of the top 20 betting sites in the UK. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following types of information:
- Contact details: name and email address, if you contact us or subscribe to a newsletter.
- Technical data: IP address, browser type, device information, and operating system.
- Cookies and tracking data: information collected via cookies and similar technologies (see Section 3).
- Usage data: pages visited, time spent on site, referring URLs, and interactions with affiliate links.
2. How We Use Information
We use the information we collect to:
- Analyse website traffic and performance through analytics tools.
- Track affiliate referrals so that partner betting sites can attribute clicks and sign-ups to us.
- Improve site content, functionality, and user experience.
- Respond to enquiries and provide requested communications.
We do not sell your personal data to third parties. Our lawful bases for processing include legitimate interests, consent (where required), and compliance with legal obligations.
3. Cookie Policy
We use the following types of cookies:
- Strictly necessary cookies: required for the site to function correctly.
- Analytics cookies: help us understand how visitors use the site (e.g., Google Analytics).
- Affiliate/marketing cookies: track referrals to third-party betting operators.
You can manage or opt out of non-essential cookies via our cookie consent banner, or by adjusting your browser settings to block or delete cookies. Please note that disabling cookies may affect site functionality. For Google Analytics opt-out, you may install the Google Analytics Opt-out Browser Add-on.
4. Third-Party Links
Our website contains links to third-party casino and betting operators and their affiliate partners. When you click these links and leave our site, you are subject to the privacy policies of those third parties. We do not control, and are not responsible for, the privacy practices, content, or data handling of any third-party websites. We encourage you to review the privacy policy of every site you visit.
5. Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Access the personal data we hold about you.
- Request rectification of inaccurate or incomplete data.
- Request erasure of your data ("right to be forgotten").
- Restrict or object to processing of your data.
- Data portability, where applicable.
- Withdraw consent at any time, where processing is based on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
If you are located in a jurisdiction with additional privacy laws (such as the CCPA/CPRA in California), you may also have rights to know, delete, and opt out of the sale or sharing of your personal information. We do not sell personal information.
To exercise any of these rights, contact us using the details in Section 7. We will respond within one month as required by law.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Analytics and usage data are typically retained for up to 26 months, after which they are anonymised or deleted. Contact data is retained only for as long as needed to handle your enquiry or maintain your subscription.
7. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: privacy@waterwebconsortium.com
Website: waterwebconsortium.com
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